Global Software Company
Challenge
3 Story Software is a vendor and workforce management system established and scaled to support thousands of customers worldwide, with a reach in offices in over 33 countries. They approached us wanting an updated brand – one that would represent their innovative and groundbreaking contribution in the contingent labor software space.
Solution
Some brands make it easy for us to act as their Digital Hypemen. We immediately seized on the thematic of “3” based on their name, realizing it would make the brand infinitely more memorable if we expanded on and emphasized that point. We wanted to make sure that the brand was synonymous with at least three clear, immediate, and alluring benefits.
“There were other routes we experimented with before settling on a direction, but there’s something quick and snappy about the number “3”. It’s sharp. And we like to think that you don’t need a bigger hammer – you need a sharper nail.”
You can see how, in the explainer video we created for 3 Story Software, we kept the theme going through the visuals, making sure to use an aesthetic trinity as we touched on the features, benefits, and power of the software (and yes, we are still using the rule of threes even now).
The format of the explainer videos and presentation templates makes it easy to utilize a trinity because of the inclusion of text. But for other media the question became, “How can we continue telling the story of this brand purely through the visuals?”
Great content is frosting, but the brand and labeling still has to create a complete, delicious, and filling cake.
TOTAL SERVICES PROVIDED:
Brand Identity Style Guide, Digital and Print Stationary/Marketing assets, Presentation template, Infographic(s) and explainer video(s).
Curious about the creativity we can bring to your project? Let’s discuss!