Marketing Lessons from Boyz II Men
Yes, you can learn marketing lessons from R&B crooners (especially when it comes to online marketing).
Those of you that know me well *know* that I’ve been a huge Boyz II Men fan for the last 25 years (shhh I’m telling my age!)
I recently wrote an article for HuffPost that really got me thinking how we could all learn a big lesson from this record-breaking group in our little corner of the business world. For starters, it’s widely known that in the music industry their particular niche “R&B music” has been deemed ‘dead’ for years now. In fact, many of the Boyz II Men peers have long since tossed in the towel, retired or broken up.
So, I’ve compiled this short list of marketing lessons from Boyz II Men for you to consider before you ‘throw in the towel’ on your online marketing efforts.
Marketing Lessons from Boyz II Men:
- Don’t listen to the naysayers.
- Follow your passion (your gift will always make room for you -Grandma).
- Remain professional.
- Work ethics are everything.
- Tenacity takes you far.
- Cater to your loyal fan base.
- Believe in your business (even when others don’t).
- Invest in honing your skills (practice make perfect).
- Be open to try something new
- Humility, inspires loyalty (the accolades they’ve collected over the years would have most operating in a land of boastful arrogance. These guys are extremely humble and they operate in an environment of teamwork and comradery).
10 Times Boyz II Men Revived R&B in 2016
With their unique acapella harmony Boyz II Men have set themselves apart from the rest as icons in the R&B music industry.
After 25 years of being together, these three men are still packing theaters around the country.
With their Vegas residency and numerous other show tours around the globe, ladies are still lining up
(in the rose pit)around the stage for their chance to receive a rose during their record breaking song IMLTY.
This proves that whatever these men are doing, they’re doing it right (unlike, *cough*others)
This past year brought many new adventures for the group and gave us ten reminders that R&B is not dead!
You can read the rest of the article here: at the Huffington Post