What the Heck is a Marketing Funnel?
A marketing funnel describes the process of the initial marketing contact to-the-final sale of your product or service to your potential client. Using the metaphor of an actual drippy funnel is a great way to visualize the progress of leads as they trickle their way towards becoming clients.
Having a great marketing funnel setup lends real purpose ‘behind’ your visibility. This takes your potential client from awareness of your product or service to purchase via a set of stages that keeps the client engaged.
How exactly does a Marketing Funnel work?
According to Kissmetrics Academy
A funnel is the set of steps a visitor needs to go through before they can reach the conversion.
Think about the Amazon purchase funnel. There are a few steps a visitor has to go through before they can purchase a product. Here’s how it looks:
- They have to visit Amazon.com
- They have to view a product
- They have to add a product to the cart
- They have to purchase
There are additional steps/actions that can be taken in between each of these steps, but they do not matter in the purchase funnel. For example, a visitor may view Amazon’s About page, Contact page, and Careers page, but we don’t need to count these in the funnel because they aren’t necessary steps.
So in essence you will have potential customers cycle in and out of your funnel on a regular basis, because of this action you definitely want to add as many new prospects to your marketing funnel as often as possible.
A marketing funnel is constructed of FIVE basic steps:
- Awareness (shows value of your product or service)
- Consideration (builds a better relationship with your subscribers)
- Conversion (convinces your subscriber to trust your product or service)
- Loyalty (retaining your subscribers with value and service)
- Advocacy (turns your subcribers into fans and brand evangelists for your product or service)